What are matcha cultivars?

Most people know that wine comes from different grape varieties. Pinot Noir tastes different from Chardonnay, and Sauvignon Blanc tastes different from Riesling.

Matcha works in a very similar way.

A cultivar is a specific cultivated variety of tea plant. Each cultivar has its own genetic characteristics that influence sweetness, umami, aroma, texture, colour and finish. Even when grown in the same region and processed in the same way, different cultivars can produce remarkably different cups of matcha.

To preserve these unique characteristics, tea farmers propagate cultivars through cuttings rather than seeds. This ensures every new plant is genetically identical to the original mother plant and delivers a consistent flavour profile year after year.

Single Cultivar vs Blend

Most matcha on the market is a blend of several cultivars. Producers combine different varieties to create a balanced and consistent flavour profile.

Single cultivar matcha comes from only one cultivar. Nothing is blended. This allows you to experience the pure character of a specific tea variety and discover how different cultivars express sweetness, umami, aroma and texture.

Yabukita

The most widely grown tea cultivar in Japan and often considered the benchmark for Japanese tea.

Yabukita offers a balanced profile with fresh green notes, gentle sweetness and a clean finish. It is approachable, versatile and an excellent introduction to the world of single cultivar matcha.

Typical profile:
Fresh • Bright • Balanced • Classic

Okumidori

A cultivar known for its smooth texture, rich body and rounded sweetness.

Okumidori delivers deeper flavours than Yabukita, with soft umami and very little bitterness. Its character is elegant, creamy and comforting.

Typical profile:
Rich • Smooth • Creamy • Rounded

Saemidori

One of Japan's most celebrated premium cultivars.

Saemidori is prized for its vibrant colour, natural sweetness and clean umami. It combines brightness with remarkable elegance and produces a lively yet refined cup.

Typical profile:
Sweet • Bright • Vibrant • Umami-rich