Why do we do [this]
Quality shouldn't wait for a special occasion. It should be in the cup you make every morning — the colour that's actually green, the sweetness that's already there, the aroma before the first sip, and no bitterness that doesn't belong.
Taste is not an accident. It's the result of how carefully something is sourced and how honestly it's made. We don't adjust flavour to trends. We keep it consistent.
So you always know what you're drinking.